Top 11 Best Free Tools For Email Marketing
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Marketing can be one of the most important tips to build a solid foundation for your business. Most companies tend to offer free tools for email marketing but never offer the most important features that will actually benefit you that is why I fulfil my struggle to figure out the best free tools for email marketing that actually give the most valuable features for almost free.
As we all know, email marketing brings you to the right audience and helps you socialize better with your customers. Nevertheless, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.
It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great-looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t look pretty.
A non-attractive email slows productivity while dragging down your email marketing ROI. A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. Yet, email marketing tools don’t necessarily have to be expensive. You can find plenty of free tools for email marketing that can help you save time and money.
Here are the 11 best free tools for email marketing:
HubSpot, probably best known for its marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs. HubSpot is also regarded as one of the best free tools for email marketing as it offers the most premium tools for free.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
The sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. It is also among the best free tools for email marketing that also allows you to create emails using a drag-and-drop editor or, HTML experience, a code editor. I seriously love those wonderful designs and got particularly happy with the technical support team, they helped me at every step.
If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual-view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behaviour, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rates of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role. SendPulse is one of the best free tools for email marketing as they also offer great customer service with quick, diligence, and considerable support.
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them. This makes me think of it as one of the best free tools for email marketing with features like allowing you to send through their shared IPs.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioural email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favourite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
Another best free tools for email marketing is Mailchimp. So easy to use, segmentation and tagging are good and at the same time, freebies and freemium here are very usable. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
Omnisend is a sophisticated e-commerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioural triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email.
Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format. After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
These email marketing tools are effective and will help you boost your success in almost all your businesses because they might not promote some tips like drugs and so on. The Best free tools for email marketing doesn’t mean that all will be comfortable for you. More simply some people might like Facebook as a social media while others choose Twitter, this is a matter of personal choice.