Color Psychology: How Colour Meaning Impact Your Brand

Color Psychology: How Colour Meaning Impact Your Brand

This post may contain affiliate links. Read more about our affiliate disclosure.

Color can be the most important element that determines how your customers feel about your brand. Here we’ll talk about how color meaning impact your brand. Depending on how passionate and experienced your designer can be, you can make customers feel like wow, this is the right place. Whether your business is online or offline, colors should you have to consider at least in the third place and as well as keeping your company clean. However, user experience is one of the most important factors because it brings customers back again and again. You might be thinking of the best way to design your company or get the right design for your business but remember to keep things simple enough and more meaningful. If you don’t have money to hire a great designer, keep things simple. Choose two colors that match well for the main time.

Whether a fashion brand trying to connect to a youthful audience or a medical supplies store trying to grab customers’ trust must study color meanings to help them better attract and connect to your ideal customer. Nevertheless, the main reason for color psychology is to attract, and if your business is doing the opposite you’ll never do well. This is why color psychology can be used to help build a strong, attractive, and relatable brand.

We’ve done a lot of research and found the importance of colors and designs. Below, we’ll explain what color psychology is, and enlighten you on the color meanings for the most impressive colors ever.

What is Color Psychology?

Color psychology is the study of colors to determine their impacts on human behaviors. The purpose of this study is to figure out how colors command actions and interests. This study aims to determine how color relates to human behavior in the logic of purchasing. Why do you decide to buy something? Because you love it. So if you love the color of what you didn’t plan to buy, and just come and feel like wow I love it, how much is it and buy it, this means that you are commanded by the beauty of the product.

We can also accept the fact that the color of a package or the design of the logo on the product also impacts our decisions and builds trust. You see when you see a product with a logo of Amazon and the same product with an unknown or unrecognized logo, you will surely choose Amazon. Why? Because you have trusted and heard the good news about Amazon. Even on the internet, the color of an icon makes us more likely to click on it. The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors.

Below Is a List of How Colour Meaning Impact Your Brand:

Red Color Psychology

Marketing colors like red are more attractive and can grab people’s attention. The red color is a sign of influence and impact for your brand. It also relates to excitement, passion, danger, action, and strength. Now you might be wondering why some of the most impressive companies like coca-cola and co-use red. Why do big companies use the color red for order buttons? The “Order Now” or “Buy Now” in red makes you somehow willing to purchase. It also imitates you to click too.

In color psychology, red is the most powerful color and can, therefore, provoke the strongest emotions. Red can also provoke hazards so you want to use the color with prudence. If you add the color red to your website, save it for the call to action or sale icons if it’ll contrast well with your store design. The red iconic color of companies like Coca-Cola and YouTube tends to encourage appetite therefore brands like Coca-Cola use it often in their branding. They also use words like happiness in their branding so they use the color red to build excitement. YouTube likely uses the color red due to the enthusiasm of watching videos online. The question is why the red part of their logo is the play button? It can help compel someone into action. It encourages you to want to press play on their online videos.

Orange Color Psychology

In color psychology, orange symbolizes expertise, adventure, enthusiasm, success, creativity, and balance. The orange color adds a bit of fun to any picture, website, or marketing material it’s on. Despite its persuading color, it’s not as controlling as the color red. Different marketers still use the color for calls to action or areas of a website that they want to draw the eye to.

Orange’s color meaning shines through in logos like Nickelodeon and The Home Depot. Nickelodeon is a children’s channel and so the logo accurately represents the creativity and enthusiasm that a children’s show would need through their playful orange color. The Home Depot sells products that you can use for your home. The orange logo here also represents creativity.

Yellow Color Psychology

In color psychology, the yellow color means bright because yellow revolves around sunshine. It makes us feel happy and fortunate, confident and optimistic. Still, it can also have a symbolic meaning of deceit and warning. Various brands use a cheerful yellow color as the background or border for their website design. You can also choose to use yellow for your ‘free shipping’ bar at the top of your website if it matches the rest of your website’s design. A little touch of yellow can help your website visitors associate your store with something positive.

Brands like Ferrari and Ikea use the yellow colour. The companies with yellow offer products that bring happiness. Let’s say a person just got a new house or store and trying to decorate it. They will get to those brands with the color yellow. The IKEA company has a great yellow design color and this yellow color gives their clients the confidence to purchase great furniture.

Pink Color Psychology

In color Psychology, Pink is an accurate color for brands that mainly serve a female audience. The pink color is all about femininity. Since it’s all about femininity it can also revolve youngish, playfulness, immaturity, and unconditional love. The pink color can also mean love and care.

I usually notice that most big companies use pink for packaging products like female toys. So if you are thinking of starting a brand that serves female products, a pink color, well-designed will be the Best Choice.

Whereas different manufacturers spotlight the purple color of their brand, internet site design, or spotlight key messages. Since the color that means for purple consists of femininity, it’s no marvel that manufacturers like Victoria’s Secret and Barbie use the color so heavily. Victoria’s Secret even named one in each of their manufacturers Pink. On their internet site, they use a mixture of purple and black to spotlight key advertising and marketing details. Their brand and positive advertising and marketing messages additionally use the color purple. On Barbie’s internet site, CTA’s are in brilliant purple. Their pinnacle navigation and the drop-down menu additionally subtly use color. And of course, their product packaging and brand make stronger the female purple color of their branding.

Green Color Psychology

In green psychology, green is relatively related to nature and money. Growth, fertility, fitness, and generosity are many superb shadeation meanings for the color. The green color which means inexperienced additionally incorporates a few bad institutions which include envy. If you’re withinside the fitness or health niche, you may pick to feature greater inexperienced in your online store. For example, your homepage banner photo or emblem may encompass an inexperienced background.
The use of green is made popular by brands such as John Deere and Roots. John Deere’s entire brand revolves around nature. Their product line centers around landscaping, agriculture, lawn care equipment, and more. The color green is so ingrained into their branding that even their equipment is the same shade of green as their logo. That way, when someone sees that product, they’ll immediately know it’s a John Deere. Roots is a fashion retailer. However, when browsing their banner images and marketing materials, you’ll often find their models in natural outdoor settings. The green logo blends well with their nature imagery helps them attract outdoor enthusiasts as their target market. So even if your products don’t necessarily tie to a niche, you can use color to help you attract a specific demographic.

Color Psychology Blue

In color psychology, blue’s color meaning ties closely to the sea and the sky. Stability, harmony, peace, calm, and trust are just some of the feelings your customer may feel about your brand when you integrate the color blue into your branding.
Conversely, blue can also carry some negative color meanings such as depression, and can bring about a sense of coldness. Blue can be used in your website’s logo or on your website’s top navigation. Some retailers add their guarantee, trust certification, or free shipping icons in a blue color to strengthen the trust aspect the color is known for.
Tech brands like Facebook, Twitter, and Skype often use blue in their marketing. But retailers like Walmart and Oral B also use color. The blue in the Walmart logo can help position the brand as trustworthy, reliable, and relaxing. After all, Walmart is a place where you can buy groceries and do shopping all in one convenient location. Oral B is a dental health brand that sells toothbrushes. Healthcare niches, like Oral B, typically use blue in their branding to help people associate the brand with a quality, reliable and safe product.

Purple Color Psychology

In color psychology, purple is a royal color. The color meaning of purple is connected to power, nobility, luxury, wisdom, and church. But avoid using the color too important as it can beget passions of frustration. Some perceive its overuse as arrogant. You can add hints of grandiloquent to your website’s design similar to your free shipping bar, your totem, and as an accentuation color in your plates. Purple is a color brand like Hallmark and Yahoo use. When browsing both websites, you’ll notice that purple is an accentuation color. On Hallmark, the totem and the top navigation are grandiloquent but the rest of the website uses a variety of other colors. On Yahoo, the totem, top navigation words, and Yahoo icons like Mail use the color purple.

White Color psychology

In color psychology, white exhibits innocence, virtuousness, cleanliness, and modesty. Keep in mind, that this is the meaning in North American culture. In some corridors of the world, white has the contrary meaning. You’ll want to keep this in mind grounded on the target followership you serve. The color meaning white also has a negative side where it symbolizes sterility and deep freeze. On an e-commerce website, white tends to be the most habituated color. You’ll likely use it as the background color for your product print. Your runners will probably have a white background with a black fountain. This is because the black fountain on a white background is the stylish color combination for readability.
White is the color ASOS and Adidas uses in their marketing. On ASOS, the words in the title, totem, and background are white. When the background is slate or black, the fountain is white and when the background is white the fountain is black. On Adidas’online store, the top navigation is black. The use of a white totem helps produce discrepancies. Since their background is white, they’ve chosen to use slate as a background for product prints to add another tone to the blend. Numerous brands that have white as a central color tend to pair it with black or slate.

Black Color Psychology

Result Black is a popular color in retail. In color psychology, dark’s color meaning is emblematic of riddle, power, fineness, and complication. In discrepancy, the color meaning can also elicit feelings similar to sadness and wrathfulness. Numerous fashion retailers have used black in their ensigns. Black is also a popular color for textbooks as it’s an easy color to read. Some brands choose to use black and white prints for life banner images or icons to produce a certain tone or thickness on their website. Black is a color retailer similar to Chanel and Nike use. Chanel uses black for its totem and has several black and white images on its website to maintain a harmonious look. Once you start browsing their website, a thick black top navigation. background appears. They use a black fountain on their plates for images and their textbook. Noticeably, their call to action is also black. Numerous retailers in the fashion niche, especially, use a black call to action that contrasts well against a white background. Nike also uses a black, white, and slate color scheme for their website. Their totem and fountain are black throughout their website. Therefore, making the website easy to read. Like Chanel, their call to action is also black which draws visual emphasis to add to the item to your‘ bag’ ( wain).

Grey Color Meaning

In color psychology, the slate represents impartiality and balance. Its color meaning probably comes from being the shade between white and black. Still, slate does carry some negative connotations, particularly when it comes to depression and loss. Its absence of color makes it dull. Grey can be used for fountain color, heads, plates, and indeed products to appeal to mass followership. Apple is an illustration of a brand that uses the color slate in outstanding. After all, numerous of their laptops are in a slate or gray- tone as its neutral color doesn’t put anyone off. On their website, they use the color slate for their title to discrepancy against a white totem. Still, throughout their branding, you’ll see a balance between white, black, and slate used which can help maintain a clean, neutral look.

Brown Color Psychology

Brown is an earthy color. After all, it’s the color of earth, wood, and gravestone. So naturally, color psychology highlights that the color meaning for brown relates to comfort, security, and down-to-earth nature. In marketing, you’ll find that brown is frequently used for natural products and food. Brown is a color that shows up in ensigns, banner images, and occasionally indeed textbooks due to its discrepancy on a white background. UPS is an illustration of a brand that takes advantage of color meanings in its branding. On their website, the brown in their totem is emphasized in the navigation and drop-down menus. You might also notice that reciprocal colors include unheroic and green which all have natural rudiments to them. For illustration, unheroic might represent the sun, and green might represent nature. Altogether, it helps place the UPS brand as a secure, dependable, and down-to-earth company which is exactly what you’d want from a delivery service

Misconceptions Around the Psychology of Color

Indeed though color psychology has been studied and anatomized numerous times, there’s still important debate about the exact impact that color has on mortal psychology. But the question is why are there so numerous misconceptions about the psychology of color and its meaning? One of the reasons is that when it comes to the psychology of color there are numerous variables in place. There’s a chance that different people perceive colors else. How you perceive a certain color may have a lot to do with your particular preference, gests in history, artistic differences, gender differences, and so on.


Now that you’ve learned what color psychology is and how color meaning impacts your brand, it’s time to apply them to your business. While numerous niches have common colors used, similar to blue for health care, you don’t always have to follow the rules. Consider choosing colors that represent what you want your brand to be about or what you want your guests to feel when browsing your online store.

Leave a Reply

%d bloggers like this: